Friday 12 October 2012

Research And Planning - Double Page Spread Analysis


This is a double page spread from an issue of Kerrang. 

The age range for this spread would probably be around 14-18. The spread its self contains little to no bad language and content, and so it is appropriate for all. However the band does produce music that is not suited to younger audiences, and so, is aimed at those at a more mature age.  However, those who aren't at an age where music is 'important' and have more important things to spend their money on would not be interested. 

Both male and females are likely to find this appealing, and will be interested in reading it. The image is of an attractive male rock band, and so some may be attracted to this. The band shown has a very mixed fan base, and so a single gender is difficult to determine, as this spread would be appealing to both.

A main interest with this magazine would be fans of the band My Chemical Romance, and those with an interest in the music industry, as both will be engaged to read about the band and finding out new things about them.

The main image is of My Chemical Romance. The image is a mid shot, which shows the whole band in a small space, but also presents a feeling of importance.  The image its self shows the band looking somewhat serious, and so this represents the band as a whole. The spread is all about the band 'maturing' and so by having a 'serious' image the band is represented in this manor.  The band therefore represents all rock artists, as we know by looking at them what the magazine is going to be about. 

The genre of this magazine is soft rock/punk rock. The image used is large and so you cannot ignore it. By doing so we pay attention to what the band represents, and so this presents the genre. All the colours used are 'dark' yet simple, this is showing us that the spread is towards the genre of rock, and not that of rap/pop for example. 

The layout of this spread is quite 'clear' and 'plain.' The fonts used are all the same/very similar, and so the magazine does not seem too busy. The writing used is predominantly red and white -and so the spread has used even less than the three colour rule. This means that it is easier to bring in other colours (such as the black background) as well as making the layout seem neater, and more professional, and shows us that the magazine is well thought of. The image is large and there is only one used. The image is a medium close up shot. By using this we see what the spread is about, and we are drawn into read more.
The spread is very simplistic, and so it is appropriate to those likely to read it, meaning the article will be read and people will pay attention to it.

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